Social Media major, Facebook has reportedly updated its News Feed Algorithm yesterday which let users to get more friend updates than other informative pages that they liked. The corporation also added auto play videos and announced Trending section integration into news feed recently. With this algorithm update, it seems that they are getting back to the basics.
This update will help Facebook users to get more friends activity than the pages that they follow. That means, from now onwards your Facebook profile page shows more of your friends activity and less commercial or non commercial page updates. This change may reflect in user satisfaction for Facebook to make it more reliable and status information provider.
Facebook News Feed Updated
Internal testing of Facebook Corporation suggested this update which may increase user sharing on the site, as they are more interested in sharing their own status than other page updates. A larger quantity of text-only status updates can be seen on Facebook user profile pages from now, as reported in a popular online magazine.
According to Digital Trends, this new update from Facebook will promote updates that include links by pages over posts from the same accounts without links. That means a status update which has links included from a page account will show up in newsfeeds more than a simple text status update from the same account.
In the words of Mr. Chris Turitzin, Product Manager of Facebook, wrote, that the latest Facebook update to News Feed ranking treats text status updates from pages as a different category to text status updates from friends in profile. “We are learning that posts from Pages behave differently to posts from friends and we are working to improve our ranking algorithms so that we do a better job of differentiating between the two types. This will help us show people more content they want to see”, he added.
Page admins may expect the decrease in distribution of the updates because of Facebook News Feed’s new update. But they can clearly differentiate between link update and text update from their posts. Now the questions rise for page admins such as what kind of updates should they post in pages to increase distribution and user engagement? Chris suggested using link-share for the page after the link post update as it provides more visual and compelling experience for people seeing them in their feeds.
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